Monday, June 28, 2021

THE INFLUENCE OF BANKS CAMPUS STORM MARKETING ACTIVATION ON THE SAVING HABIT OF STUDENTS

INTRODUCTION
Today, the spending power of the youth has grown exponentially while their understanding of financial matters is abysmally low. Credit cards have become all too common among the youth and at the end of the month when they have to pay their bills, they are very confident about the fact that they can rely on their parents’ financially any time. Saving is ‘the excess of income over all expenditure’ where the expenditures are also mentioned as consumption, which is life contributions and insurance (if any), and the saving behavior is the money keeping activity after they use it for their own wealth (Denton, Fretz, & Spencer, 2011).

Tuesday, June 22, 2021

ASSESSMENT OF MOTIVATION AND WORKERS PRODUCTIVITY IN TERTIARY INSTITUTIONS

 INTRODUCTION

1.1             Background to the Study

The relationship between employees and employers is based on the respect from the employer to the employee to motivate him/her to a larger extent that the employer has to give the respect to the employee not only his reward such as salary and wages but by different means such as symbolic motivation after observing the performance of the employee. By this types of symbolic motivation, employee will be motivated and connected to their work and the comfortable environment created by the authorities is very helpful to make the employee devoted and committed to their job honestly and faithfully. 

Monday, June 21, 2021

IMPACT OF STAFF MOTIVATION AND SATISFACTION ON THE QUALITY OF SERVICE DELIVERY

 INTRODUCTION

1.1       Background to the study

Hospitality is a key component of tourism which is one of the fastest growing industry in the world over the past fifty years with no signs of negativity in the 21st century. Apart from a country’s beautiful environment, the warmth reception by host communities as well as political and economic stability, tourists’ memorable experience are deeply influenced by the quality of service that they lodge. The hospitality industry represents a rapidly growing subsector of the global economy. It also plays a significant role in the economy development of a nation. It offers many opportunities for those who want to start a business in the accommodation sector.

Sunday, June 20, 2021

IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE

 INTRODUCTION

1.1             Background to the Study

The effectiveness of strategic planning can be measured in terms of the extent to which it influences organizational performance, which affects its survival rate. Strategic planning can be defined as the process of using systematic criteria and rigorous investigation to formulate, implement and control strategy and formally document organizational expectations (Pearce and Robinson, 2014).

Strategic Planning is a process by which we can predict the future and develop the necessary procedures and operations to influence and achieve that future. As in many other fields, strategic planning professionals often wrap their work in pseudo-scientific jargon designed to glorify their work and create client dependence.

Saturday, June 19, 2021

IMPACT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL PERFORMANCE

 INTRODUCTION

1.1        Background to the Study

Successful implementation of a business strategy occurs when leadership, management systems, organizational structures and organizational culture change are all aligned to the strategy. Organizational culture is closely connected to the productivity and is critical to the business success as this is the process which an organization develops its internal capacity to be effective in its mandate in the short, medium and long term running.

 Organizational culture by interpretation provides a meaning system for employees who are making sense of their working environment. As such, organizational culture serves as a vehicle of the organizational influence on the individual’s identity and behavior by socializing individuals into specific norms and patterns of behavior in an organization by providing socially shared perceptions, which create predictability in the organizational environment (Marinova, 2015).

Friday, June 18, 2021

USE OF SOCIAL MEDIA ADVERTISEMENT AS A TOOL FOR INCREASING STUDENT ENROLLMENT

 INTRODUCTION

1.1       Background to the Study

Advancement in technology in this era has improved and enhanced the way people make effective communication in the society today especially among youths. The unprepared emergence of social media technology in the face of developing societies has change of status quo within the socio, political, economic and ecological setting of any society. The advent of social media is a cyber-revolution that changed the course of communication and interaction.

 According to Durojaiye (2014), believes that the era when government of a nation would filter the news of what the people listen to, hear or read is about eroding, because citizens are now part of information gathering and information dissemination. Apart from the fact that social media has been able to break the barrier in news reportage, making people know the true nature of happenings around them within a blink of eye, it is now being use as tool of socialization, mobilization, education, political propaganda, sensitization, report insurgence and  a medium of dissent.  

Thursday, June 17, 2021

ASSESSMENT OF SIGNPOST AS TOOLS FOR SOCIAL EDUCATION

 1.0       Introduction                                                                                                            

1.1       Background to the Study

Education, formal or informal in every society is a fundamental factors that determines the adequate and effective economic growth and development through effective investment in human capital and available resources. Education fosters commitment, self-confident, self-understanding, improves quality of lives and increment in people’s productivity and creativity therefore promoting entrepreneurship and technological advancement. Education plays a vital role in securing economic and social development of people in the society thereby improving income distribution and economic wellbeing of the masses which may consequently salvage the people from poverty Omoniyi (2013).

Wednesday, June 16, 2021

IMPACT OF SATELITE TELEVISION ON YOUTHS

 1.0       Introduction

1.1       Background to the Study

The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change.

The introduction of satellite television is one of the dimensions of this technological advancement which has a definite effect on the social and cultural area of people especially youths. For these changes, human behavior is also changing and therefore, the study of changes in the human behavior is becoming more important in the present business world (Shamsher and Abdullah, 2012).

IMPACT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL PERFORMANCE

 INTRODUCTION

1.1        Background to the Study

Successful implementation of a business strategy occurs when leadership, management systems, organizational structures and organizational culture change are all aligned to the strategy. Organizational culture is closely connected to the productivity and is critical to the business success as this is the process which an organization develops its internal capacity to be effective in its mandate in the short, medium and long term running.

 Organizational culture by interpretation provides a meaning system for employees who are making sense of their working environment. As such, organizational culture serves as a vehicle of the organizational influence on the individual’s identity and behavior by socializing individuals into specific norms and patterns of behavior in an organization by providing socially shared perceptions, which create predictability in the organizational environment (Marinova, 2015).

INFLUENCE OF ADVERTISING ON YOUNG CHILDREN IN NIGERIA

 INTRODUCTION

1.1             Background to the Study

Recently, majority of advertisements especially television advertisement directed towards kids has increased tremendously. Advertisers achieved this by spending huge amount of money yearly in pushing products and services mainly and directed to children.

Accordant to Bigda, (2015), children now watch an average of 40,000 television (TV) commercials yearly. This research study intends to look into the reasons why many television advertisements like Indomie noodles are directed towards kids. The researcher will examine, how kids react to these TV advertisements, how they go about getting the product in the market, how these TV advertisements have modified the behaviour of kids as consumers, and what role parents ought to play in their children’s TV watching behaviour.

Tuesday, March 16, 2021

ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON JOURNALISM PRACTICE

 INTRODUCTION

The development of modern technology most especially in this century has impact on every sphere of human life to include mass media. This has changed the look of the existing media. Because of this, the practice of journalism is no longer in the way of one-dimensional flow of information rather it is interactive and the audience are now part of the information gathering and information distribution. It should be noted that information quality through the internet demands caution as it is questionable since it lack the activities of the gatekeepers who can decide what information to disseminate and what not to make available for the public.

            Internet poses many challenges on mass media because mass media is considered “spoon-feed” sources of information, a one-way conversation where some media outlets or publishers say “Here you go”, “This is it.” whereas, with the computer technology the power has shifted to the people and the proliferation of information users and audience generated content. It is now a two-way conversation.

NIGERIAN PRESS AND GATEKEEPING ROLES ON THE SUCCESS OF NEWSPAPERS AND MAGAZINE

Abstract 

The research study titled the “Nigerian Press and Gatekeeping Roles on The Success of Newspapers and Magazine (Case Study of Punch Newspaper)” gatekeeping is nothing but voluntary self-censorship performed by the media themselves which emanate from the understanding by journalists that apart from legal restrictions on what is to be published, the journalists have a duty to be socially responsible to their readers in whatever materials they package for them. 

Saturday, November 21, 2020

ANALYSIS OF CAUSES AND CONSEQUENCES OF CHILD LABOUR IN NIGERIA

                                                             INTRODUCTION

1.1              Background to the Study

Child labour is a universal problem. It dates back to the period of industrial revolution (late 1700s to early 1800s). (Lockwood, 2016).  During this period, a lot of families needed as many working hands as they could get, so children were not an exempted. However, Africa happens to have the largest number of child labourers. Meanwhile, in 2001 the Economic Community of West African States (ECOWAS) developed strategies to fight child labour for exploitative labour purposes in West and Central Africa. (Anukan, 2016).

Child labour according to Dyorough, (2014) is the employment of children under the age of 18 in any form of work that interferes with their education and has negative effects on them physically, mentally, socially and morally. In Africa, the first commitment to combat trafficking is exemplified in Africa charter on the right or welfare of the child. In 2002, the African Union (AU) reaffirmed its commitment to combat child abuse. (Dyorouhg, 2014). It identified the elimination of human and child trafficking as an operational priority.

Friday, November 20, 2020

ASSESSMENT OF ELECTION VIOLENCE AND THE ROLE OF YOUTHS IN NIGERIA

INTRODUCTION

1.1              Background to the Study

        Nigeria is a country of overlapping regional, religious, and ethnic divisions. Rifts between the North and the South of the country, ethnic groups, and Islam and Christianity often coincide and have sometimes resulted in sectarian violence. This has been the case particularly in its geographical center and in the Niger Delta region. In the Middle Belt, as the former is called, bouts of retributive bloodshed between Christian farmers and Muslim pastoralists erupt with some frequency.  

        In all, credible observers ascribe over twelve thousand deaths since 1999 to ethnic, religious, and regional conflict in Nigeria. Since the end of military rule eleven years ago, Nigeria’s elites have largely cordoned off national presidential elections from sectarian divisions by predetermining presidential and vice presidential victors. Their People’s Democratic Party (PDP) nominates one southern Christian and one northern Muslim for the presidency and vice presidency and rigs these candidates into office. Every eight years the party rotates the office for which it nominates Christian and Muslim candidates(Adekanye, 2018).

Thursday, November 19, 2020

ASSESSMENT OF NEWSPAPER COVERAGE OF EARLY CHILD MARRIAGE IN NIGERIA

 INTRODUCTION

1.1       Background to the Study   

Newspapers play the traditional role of educating the masses and setting agenda for public action. News coverage can have a strong influence on how the public will respond to societal issues. Child marriage as a global issue involves the giving out to marriage a child who is not mentally, psychologically, emotionally or physically prepared for a marital life to an older man who most times has children same age as the girl bride. It is a human rights violation that denies girls their rights to health, education, equality, free from violation and exploitation.

Okafor and Oyakhiromen (2014) citing United Nations see child marriage as “any marriage carried out below the age of eighteen (18) years before the girl is physically, psychologically, and psychologically ready to shoulder the responsibilities of marriage and child bearing”. A child who is a minor does not consent to marriage decision about a life partner.

Wednesday, November 18, 2020

ACCIDENTAL CELEBRITY ENDORSEMENT AND CONSUMER BEHAVIOR (CASE STUDY OF INSTAGRAM AND TWITTER)

                                                                     INTRODUCTION

1.1       Background to the Study 

Today, one of the most prevalent forms of advertising is through the use of celebrity endorsement. In fact celebrity endorsers are being used extensively in almost all television advertisements for the promotion of different brands, products and services. Marketers invest huge amounts of money in contracts with celebrity endorsers each year, with the belief that celebrities affect the process of selling of their brands or products positively. Marketers use celebrity endorsement in order to help in easy brand recall especially during purchasing situations.

According to (Neha 2013), celebrity endorsement in business organizations has become a multi-million industry especially in advertising. Nowadays, it has become a pervasive element of advertising industry to endorse a celebrity for advertising a product to arrest the attention of the consumers. Marketers use celebrity endorsers to influence the purchase decision of consumers in order to increase their sales and extend their market shares.

ROLE OF FEMALE PRESENTERS IN THE NIGERIAN BROADCASTING MEDIA

INTRODUCTION

1.1              Background to the Study

It is the general saying that “what a man can do, woman can do better”. The role and importance of women in not only in the society but also in the organizations remains issues of serious concern and debate. In every society, especially in Africa, attitudes, perception and feelings regarding the role of women in the society are a major factor in deciding their status.

Traditionally, in African societies, women are not only perceived as inferior to men but they are also marginalized and denied equal opportunities as they were treated as a lower gender in every aspects including job opportunity and employment. According to Obioha and Chima (2015), the general belief is that the role of women starts and ends with running the home affairs and nothing more.

Friday, March 6, 2020

THE INFLUENCE OF BANKS CAMPUS STORM MARKETING ACTIVATION ON THE SAVING HABIT OF STUDENTS


INTRODUCTION
Today, the spending power of the youth has grown exponentially while their understanding of financial matters is abysmally low. Credit cards have become all too common among the youth and at the end of the month when they have to pay their bills, they are very confident about the fact that they can rely on their parents’ financially any time. Saving is ‘the excess of income over all expenditure’ where the expenditures are also mentioned as consumption, which is life contributions and insurance (if any), and the saving behavior is the money keeping activity after they use it for their own wealth (Denton, Fretz, & Spencer, 2011).

Thursday, March 5, 2020

EFFECT OF TOBACCO ADVERTISEMENT AND ITS USES IN MOVIES ON YOUTH SMOKING HABIT

INTRODUCTION
1.1       BACKGROUND OF THE STUDY
In the United States of America for instance there are standing agreements with the cigarette companies to place their product in movies or television programmes but surprisingly, the amount of smoking in U.S. films has increased significantly since the settlement agreement was signed in 1998. In Nigeria today, tobacco advertisement remained one of the heavily prohibited product that could not be advertised in any of the media of mass communication. 

In spite of this prohibition, some of these companies have stylishly advertised their product as can be visualized in the advertisement copy. Slogans such as “the Federal Ministry of Health warns that tobacco smoking is dangerous to health” or “smokers are liable to die young” is against this background that cigarette manufacturers have subtly entered the movie industries. Ostensibly to cynically promote the prohibited products. This is usually done in brand appearance through Act endorsement.

Wednesday, March 4, 2020

THE INFLUENCE OF BANKS AND CAMPUS MARKETING ACTIVATION ON THE SAVING HABIT OF STUDENTS

INTRODUCTION
Today, the spending power of the youth has grown exponentially while their understanding of financial matters is abysmally low. Credit cards have become all too common among the youth and at the end of the month when they have to pay their bills, they are very confident about the fact that they can rely on their parents’ financially any time. Saving is ‘the excess of income over all expenditure’ where the expenditures are also mentioned as consumption, which is life contributions and insurance (if any), and the saving behavior is the money keeping activity after they use it for their own wealth (Denton, Fretz, & Spencer, 2011).

ASSESSMENT OF LEGAL IMPLICATION ON THE EFFECTIVENESS OF BROADCASTING IN NIGERIA


 Introduction
The study of broadcasting regulation started to creep into the edges of the media studies curriculum. This wind of change should be welcomed, because it will aid the apprehension of the major forces that shape the communication environment. However, globalization in the face of specialization necessitated probes in sections of the society by scholars in the different areas. That is why media scholars cannot do without looking at issues as they concern media practices. An appraisal of the statutes of regulation of the Nigerian broadcast industry is pertinent at this period when the whole world is talking about digitization of broadcasting.

Saturday, October 5, 2019

THE ROLE OF NIGERIA PRINT MEDIA IN TALENT DISCOVERY AMONG YOUTHS

CHAPTER ONE
INTRODUCTION
.1              1.1     Background to the Study
Print media includes those media of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record such as Books, Newspapers, Magazines and newsletters are Print medium of communications.
The main function of the press is to communicate news along with the editorial opinion. As a medium of information, we can even call the press as an important adjunct to the school as an educational institution. A fact, now more and more opinion is turning round to the point that mass media should be considered as a medium of education and mass communication. Ifeanyichukwu, (2019).

Thursday, October 3, 2019

IMPACT OF DIGITIZATION OF THE BROADCASTING MEDIA IN NIGERIA


INTRODUCTION
1.1       Background to the Study
Television Broadcasting in Nigeria started with the initiative of the first Western Region premier Chief Obafemi Awolowo who on October 31, 1959 launched television broadcasting at Ibadan the headquarters of the region. The Western Region went into partnership with the Overseas Rediffusion Limited. The Western Nigerian Radiovision services limited were created with the responsibility of radio and television broadcasting under one management.

Wednesday, September 18, 2019

THE INFLUENCE OF E-LIBRARY AS A RESOURCE FOR LEARNING AMONG STUDENTS

CHAPTER ONE
INTRODUCTION
Reading is an essential tool for lifelong learning. It is important for everyone to develop a good reading culture as to perform excellently in academic endeavours. Reading skills for students are critical for academic performance and personal growth. Reading is an important component of student’s ultimate literacy development. Moreover, Ezeji (2012) citing Holte, (2018), agreed that reading adds quality to life and provide access to culture and culture heritage. He pointed out that reading empowers and emancipates citizens, and bring people together. According to Rubin (2002), reading is an integrative process that starts with the reader and includes the aefective, perceptual, and cognitive domains.

Tuesday, September 17, 2019

THE ROLE OF MASS MEDIA TOWARDS THE ERADICATION OF CHILD TRAFFICKING IN NIGERIA

CHAPTER ONE
INTRODUCTION
1.1       Background of the Study
Child abuse and child labour has represents one of the most dehumanizing forms of human rights abuse in Nigeria. Top on the hat of the slavery-like practices in Nigeria against children is child abuse and trafficking. Combating child abuse has gathered considerable momentum over the years with increased political awareness regarding the phenomenon, as illustrated by the localized adoption and ratification of international standards and important commitments undertaken in international conference by different states. Dyorouhgi, (2014).
In 2002, the African union reaffirmed its commitment to combat child abuse. It identified the elimination of human trafficking as an operational priority. Economic Community of West African States (ECOWAS) in 2001 developed strategies to fight child abuse for exploitative labour purposes in West and Central Africa. In Africa, the first commitment to combat trafficking is exemplified in Africa charter on the right or welfare of the child (2019).
In the United Nations (UN) protocol to prevent, suppress or punish trafficking in person especially women and children. The United Nations convention against transitional organized crime called Palermo protocols, defines human trafficking to mean the recruitment, transportation, transfer, harboring as receipt of persons by means of threat, or use of force or other forms of coercion, of abduction, of fraud, of deception, abuse of power or of a position of benefit, vulnerability, of the giving or receiving of payment to receive the consent of a person having control over another person for the purpose of exploitation. (Arinze, 2016).
In order to mobilize effective efforts, political will and policy responses to prevent or combat child abuse, the international community reached a common consensus on a common normative definition or trafficking in human beings which include various form of sexual exploitation or services, slavery or practices similar to slavery, servitude or removal of organs. The focus of the provision stresses that child abuse for exploitative purposes should be considered a crime and must be prosecuted. Its also stressed that national laws should be reviewed to ensure compliance through legislative process the protocol as a model. Uzoezie, (2015).
According to Arinze (2016), the activities of some non-governmental organizations like women or child labour eradication. Women trafficking and child labour eradication foundation (WOTCLEF) and India Renaissance brought the issue of human trafficking especially child labour to the national discourse-and made the wife of the former vice president Mrs. Titi Abubakar to initiate or bill to the national assembly in person. This action was followed by the establishment of National Agency for the prohibition trafficking in persons and other related matters. The agency is to enforce the laws against trafficking in persons, investigate or prosecute persons suspected to engage in trafficking in persons or take change or coordinate the rehabilitation of victims of human trafficking. Eru, (2015).
Child abuse takes place in most parts of the world. Testimonies of victims of trafficking have shown that various techniques are used by traffickers to trick children and their parents. Research has also shown that there is a very powerful and highly organized network that is reaping substantial profits from exploiting the convenience of international communication weakness of penal system and vulnerability of parents and children. Uzoezie, (2015).
Mass media as the channels of communication that involve transmitting of information in some way shape or form to large numbers of people. They include broadcast media and print media. According to Robert (2015), the mass media can be used to present one section of community to another in other to correct mis-information malediction. It can be used to reduce an ignorance of another way of life. In the view of Merfix (2019) the mass media can contribute to people awareness of potentialities, dissatisfaction and collective power among people.
Mass media encourage and ginger people to achieve their goals or the goals of the society by promoting such goals in the media and stimulating the aspirations and activities of the people towards achieving such goals (Okun 2019).
GET/ORDER FOR APPROVED/COMPLETE PROJECT MATERIAL(S)
POSITIVE WORLD is an established multimedia and research organization for academic innovation, research resolution and updated research information and services. We offers you fresh and Updated Project Topics, Project Guide, Project Tips and Complete Project Materials for final year Students in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Business Administration, Office Technology and Management, Computer Science, Accounting. Our Project materials covers Chapter One to Five (1-5), including Abstract, Table of Contents, References and Questionnaire/Coding Sheets, Content Categories where appropriate. We also analyse data using Statistical Package for Social Science (SPSS).

POSITIVE WORLD ALSO OFFERS:
MULTIMEDIA SERVICES:
Audio and Video Production, Audio and Video Recording, Audio and Video Editing, Audio and Video Burning to CD/DVD, Event Coverage (Naming Ceremony, Wedding, Funeral Ceremony, Graduation, e.t.c) Burning/Copying of Audio, Video, files to CD/DVD and Multimedia Training.
COMPUTER SERVICES:
Computer Type Setting, Project Typing, SIWES Report Typing, Computer Graphic Design, PowerPoint Presentation, Documents Scanning and Printing, General Printing and Computer Training.

ONLINE SERVICES:
Online Admission Registration and Processing, Admission Letter, Admission Notification, Admission Acceptance, Checking and Printing of O'Level Result WAEC, NECO, NABTEB, GCE e.t.c
RESEARCH SERVICES:
Project/Research Writing, Project/Research Coding, Project/Research Analysis, Seminar Report Writing, Conference Paper Writing and Presentation, e.t.c
HOW TO GET/ORDER FOR APPROVED/COMPLETE PROJECT MATERIAL(S)
1.               Call or WhatsApp to
Positive on +2347034746560,
Ayomide on: +2349053060070
Ayo on: +2348105151423
Omowumi on: +2348167468990
2.               Send the approved topic to the number as text message or send the topic to WhatsApp Number Positive on +2347034746560,
Ayomide on: +2349053060070
Ayo on: +2348105151423
Omowumi on: +2348167468990
3.                 Pay the required amount to any of the bank below:

Banks:
First Bank
Account Number:       3058389622
Account Name:           YINUSA ISIAKA ADENLE

UBA
Account Number:       2089818914
Account Name:           YINUSA ISIAKA ADENLE

Wema Bank
Account Number:       0227520758
Account Name:                       YINUSA ISIAKA ADENLE

4.                 To know the price of your complete project material call or WhatsApp to 

Positive on +2347034746560,
Ayomide on: +2349053060070
Ayo on: +2348105151423
Omowumi on: +2348167468990
5.                 Kindly pay directly in bank or bank transfer to any of the bank detail with verifiable name and details
6.                 Send the following information to this number after payment +2347034746560
a.     Your Name
b.     Your approved project topic
c.      The Bank you paid to
d.     Teller Number
e.      Bank Branch
f.       E-mail Address
g.     Phone Number  
h.     Other payment details
7.                 After your payment has been verified, you will receive your ordered material within 10 minutes in your e-mail, WhatsApp depending on your choice and nature of you project.

For any Complete Project/Material
Contact Us at:
Call or Whatsapp
Positive on +2347034746560,
Ayomide on: +2349053060070
Ayo on: +2348105151423
Omowumi on: +2348167468990
E-mail:

VISIT OUR WEBSITES, BLOGGERS AND WORDPRESS
Ipositivesite.wordpress.com
We wish you all the Best and Success

Monday, September 16, 2019

ROLE OF TELEVISION IN THE RESOLUTION OF RELIGIOUS CRISIS IN NIGERIA

CHAPTER ONE
1.0       INTRODUCTION
1.0              BACKGROUND TO THE STUDY
Religion fanaticism has been a recurring factor in Nigerian society and one can wonder if there would be a permanent end to it. Towards solving the problems of religious crisis in Nigerian society, television broadcast has been identified as one of the panacea as to cushion it effect.
Ekueme (1981) “A state television has the responsibility to inform the people of the state about the daily event which can affect their lives. It also has the responsibility to educate and entertain, project local cultures and some as a unifying factor through programmes relevant to the needs for its audience”.

TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

CHAPTER ONE
INTRODUCTION
1.1              BACKGROUND OF THE STUDY
Communication is a variety of  behaviours, processes and Technologies by which meaning is transmitted or derived from information. The team is used to describe diverse activities. Communication is at the core of our humanness.  How we communicate with each other shapes our lives and our world. Human beings rely on their communicative skills as they confront events that challenge their flexibility, integrity, expressiveness, and critical thinking skills.

Thursday, September 5, 2019

ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

CHAPTER ONE
1.0       Introduction
1.1       Background of the Study
Advertising according to Kotler and Armstrong, (2010) is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Therefore, there are various forms of advertising such as informative advertising, persuasive advertising, comparison advertising, and reminder advertising. Informative advertising is used to inform consumers about a new product, service or future or build primary demand. It describes available products and services, corrects false impressions and builds the image of the company, (Kotler, 2010).