Showing posts with label mass media. Show all posts
Showing posts with label mass media. Show all posts

Wednesday, June 16, 2021

IMPACT OF SATELITE TELEVISION ON YOUTHS

 1.0       Introduction

1.1       Background to the Study

The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change.

The introduction of satellite television is one of the dimensions of this technological advancement which has a definite effect on the social and cultural area of people especially youths. For these changes, human behavior is also changing and therefore, the study of changes in the human behavior is becoming more important in the present business world (Shamsher and Abdullah, 2012).

Tuesday, March 16, 2021

NIGERIAN PRESS AND GATEKEEPING ROLES ON THE SUCCESS OF NEWSPAPERS AND MAGAZINE

Abstract 

The research study titled the “Nigerian Press and Gatekeeping Roles on The Success of Newspapers and Magazine (Case Study of Punch Newspaper)” gatekeeping is nothing but voluntary self-censorship performed by the media themselves which emanate from the understanding by journalists that apart from legal restrictions on what is to be published, the journalists have a duty to be socially responsible to their readers in whatever materials they package for them. 

Thursday, November 19, 2020

ASSESSMENT OF NEWSPAPER COVERAGE OF EARLY CHILD MARRIAGE IN NIGERIA

 INTRODUCTION

1.1       Background to the Study   

Newspapers play the traditional role of educating the masses and setting agenda for public action. News coverage can have a strong influence on how the public will respond to societal issues. Child marriage as a global issue involves the giving out to marriage a child who is not mentally, psychologically, emotionally or physically prepared for a marital life to an older man who most times has children same age as the girl bride. It is a human rights violation that denies girls their rights to health, education, equality, free from violation and exploitation.

Okafor and Oyakhiromen (2014) citing United Nations see child marriage as “any marriage carried out below the age of eighteen (18) years before the girl is physically, psychologically, and psychologically ready to shoulder the responsibilities of marriage and child bearing”. A child who is a minor does not consent to marriage decision about a life partner.

Wednesday, November 18, 2020

ROLE OF FEMALE PRESENTERS IN THE NIGERIAN BROADCASTING MEDIA

INTRODUCTION

1.1              Background to the Study

It is the general saying that “what a man can do, woman can do better”. The role and importance of women in not only in the society but also in the organizations remains issues of serious concern and debate. In every society, especially in Africa, attitudes, perception and feelings regarding the role of women in the society are a major factor in deciding their status.

Traditionally, in African societies, women are not only perceived as inferior to men but they are also marginalized and denied equal opportunities as they were treated as a lower gender in every aspects including job opportunity and employment. According to Obioha and Chima (2015), the general belief is that the role of women starts and ends with running the home affairs and nothing more.

Friday, March 6, 2020

THE INFLUENCE OF BANKS CAMPUS STORM MARKETING ACTIVATION ON THE SAVING HABIT OF STUDENTS


INTRODUCTION
Today, the spending power of the youth has grown exponentially while their understanding of financial matters is abysmally low. Credit cards have become all too common among the youth and at the end of the month when they have to pay their bills, they are very confident about the fact that they can rely on their parents’ financially any time. Saving is ‘the excess of income over all expenditure’ where the expenditures are also mentioned as consumption, which is life contributions and insurance (if any), and the saving behavior is the money keeping activity after they use it for their own wealth (Denton, Fretz, & Spencer, 2011).

Thursday, March 5, 2020

EFFECT OF TOBACCO ADVERTISEMENT AND ITS USES IN MOVIES ON YOUTH SMOKING HABIT

INTRODUCTION
1.1       BACKGROUND OF THE STUDY
In the United States of America for instance there are standing agreements with the cigarette companies to place their product in movies or television programmes but surprisingly, the amount of smoking in U.S. films has increased significantly since the settlement agreement was signed in 1998. In Nigeria today, tobacco advertisement remained one of the heavily prohibited product that could not be advertised in any of the media of mass communication. 

In spite of this prohibition, some of these companies have stylishly advertised their product as can be visualized in the advertisement copy. Slogans such as “the Federal Ministry of Health warns that tobacco smoking is dangerous to health” or “smokers are liable to die young” is against this background that cigarette manufacturers have subtly entered the movie industries. Ostensibly to cynically promote the prohibited products. This is usually done in brand appearance through Act endorsement.

Monday, September 16, 2019

ROLE OF TELEVISION IN THE RESOLUTION OF RELIGIOUS CRISIS IN NIGERIA

CHAPTER ONE
1.0       INTRODUCTION
1.0              BACKGROUND TO THE STUDY
Religion fanaticism has been a recurring factor in Nigerian society and one can wonder if there would be a permanent end to it. Towards solving the problems of religious crisis in Nigerian society, television broadcast has been identified as one of the panacea as to cushion it effect.
Ekueme (1981) “A state television has the responsibility to inform the people of the state about the daily event which can affect their lives. It also has the responsibility to educate and entertain, project local cultures and some as a unifying factor through programmes relevant to the needs for its audience”.

Friday, August 23, 2019

CHALLENGES OF NEWSPAPER MANAGEMENT IN INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AGE

Introduction
1.1    Background to the Study
          Technology has revolutionized all facets of communication during the past decades. Access to the people and information practically anywhere in the world has been quicker, cheaper and easier.
          Awake (2012) cited in Kur (2014), The dynamic nature of the 2ls century and more centuries to come rests on technological revolution. No wonder, Marshall Mcluhan, a Canadian scholar in 1964 propounded the concept of “Global Village” regarding the entire global as having the potentials of becoming a global community where information and news about anywhere in the world would be readily available for anyone’s consumption in any part of the world.

Wednesday, April 24, 2019

ROLE OF TELEVISION IN CREATING RELIGIOUS HARMONY IN NIGERIA

CHAPTER ONE
INTRODUCTION
1.0              Background to the Study
Religion fanaticism has been a recurring issue in Nigerian society and one can wonder if there can be a permanent end to it. Towards solving the problems of religious crisis and creating religion harmony in Nigerian society, television broadcast has been identified as one of the panacea as to curb it effect in the society.
According to Ekueme (2011), television has the responsibility to inform the people of the state about the daily event which can affect their lives. It also has the responsibility to educate and entertain, project local cultures and some as a unifying factor through programmes relevant to the needs for its audience”.