Showing posts with label broadcast media practice. Show all posts
Showing posts with label broadcast media practice. Show all posts

Wednesday, November 18, 2020

ROLE OF FEMALE PRESENTERS IN THE NIGERIAN BROADCASTING MEDIA

INTRODUCTION

1.1              Background to the Study

It is the general saying that “what a man can do, woman can do better”. The role and importance of women in not only in the society but also in the organizations remains issues of serious concern and debate. In every society, especially in Africa, attitudes, perception and feelings regarding the role of women in the society are a major factor in deciding their status.

Traditionally, in African societies, women are not only perceived as inferior to men but they are also marginalized and denied equal opportunities as they were treated as a lower gender in every aspects including job opportunity and employment. According to Obioha and Chima (2015), the general belief is that the role of women starts and ends with running the home affairs and nothing more.