INTRODUCTION
1.1 Background to the Study
Advancement in technology in this era has improved and enhanced the way people make effective communication in the society today especially among youths. The unprepared emergence of social media technology in the face of developing societies has change of status quo within the socio, political, economic and ecological setting of any society. The advent of social media is a cyber-revolution that changed the course of communication and interaction.
According to Durojaiye (2014), believes that the era when government of a nation would filter the news of what the people listen to, hear or read is about eroding, because citizens are now part of information gathering and information dissemination. Apart from the fact that social media has been able to break the barrier in news reportage, making people know the true nature of happenings around them within a blink of eye, it is now being use as tool of socialization, mobilization, education, political propaganda, sensitization, report insurgence and a medium of dissent.
Communication as the channel along which messages are pass across to the members of individuals. Passing information within and among individuals can therefore be rightly defined according to Conrad, Charles and Marshall, (2019) as the process by which information is passed between individual members of an organization by means of a previously agreed method (either verbal or written).
Written method of communication (letter, memos, reports e.t.c) or mechanical method is the most vital means of receiving or sending information than oral communication. Communication is very important to the existence of human organization. The environment in which organization operate today is complex and comprises of physical, cultural, psychosocial, economics, legal, political, technical and other characteristics. Alexander, (2012).
Social media as a mechanical mean of information dissemination is a form of electronic communication which facilitates interaction based on certain interests and characteristics. Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. Oluwuyi, (2018).
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