ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

CHAPTER ONE

1.0       Introduction

1.1       Background of the Study

Advertising according to Kotler and Armstrong, (2010) is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Therefore, there are various forms of advertising such as informative advertising, persuasive advertising, comparison advertising, and reminder advertising. Informative advertising is used to inform consumers about a new product, service or future or build primary demand. It describes available products and services, corrects false impressions and builds the image of the company, (Kotler, 2010).

Sales performance also describes the trend of collections in terms of revenue when comparing different periods (Cathy, 2014). The sales may be in form of offering products or services to consumers. A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in ownership of anything. Kotler and Armstrong (2010). Sales volume is the core interest of every organization and is based on sales and profit. When volume goes up profits rises and management in organizations is made easier.

More so, advertising as a promotional tool which tends to remind, reassure and influence the decisions of the consumers because an advertisement itself enlightens, educates, and persuades consumers on their acceptability of the product offering. Advertisement in the media such as print (newspaper, magazines, billboards, flyers) or broadcast (radio, television) typically consist of pictures, headlines, information about the product and occasionally a response coupon.

Broadcast advertisement on the other hand consists of an audio or video narrative that can range from 15seconds spots to longer segments known as infomercials, which generally last 30 to 60 minutes. (Busari 2002).

Advertisements can also be seen on the seats of grocery carts, on the wall of airport walkways, on the sides of buses, airplane and train. Advertisements are usually placed anywhere an audience can easily and/or frequently an access visual and/or video. Busari (2002) 

CLICK HERE TO GET/ORDER FOR COMPLETE PROJECT MATERIAL(S)

1.               Call or WhatsApp to +2347034746560
2.               Send the approved topic to the number as text message or send the topic to WhatsApp Number +2347034746560
3.                 Pay the required amount to any of the bank below:
Banks:
First Bank
Account Number: 3058389622
Account Name:    YINUSA ISIAKA ADENLE
UBA
Account Number: 2089818914
Account Name:    YINUSA ISIAKA ADENLE
Wema Bank
Account Number: 0227520758
Account Name:              YINUSA ISIAKA ADENLE
4.                 To know the price of your complete project material call or WhatsApp to  +2347034746560
5.                 Kindly pay directly in bank or bank transfer to any of the bank detail with verifiable name and details
6.                 Send the following information to this number after payment +2347034746560
a.     Your Name
b.     Your approved project topic
c.      The Bank you paid to
d.     Teller Number
e.      Bank Branch
f.       E-mail Address
g.     Phone Number  
h.     Other payment details
7.                 After your payment has been verified, you will receive your ordered material within 10 minutes in your e-mail, WhatsApp depending on your choice and nature of you project.
For any Complete Project/Material
Contact Us at:
Call or Whatsapp
+2347034746560
E-mail:
Positivelove20@gmail.com
Positivelove20@yahoo.com
VISIT OUR WEBSITES, BLOGGERS AND WORDPRESS
Adepositive.blogspot.com
Adepositive.wordpress.com
Hipositive.blogspot.com
Hipositive.wordpress.com
Ipositive.com.ng
Positive1world.blogspot.com
Positiveeworld.blogspot.com
Positiveprojectsworld.blogspot.com
Positiveprojectsworld.wordpress.com
Ypositive.wordpress.com
We wish you all the Best and Success