IMPACT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL PERFORMANCE

 INTRODUCTION

1.1        Background to the Study

Successful implementation of a business strategy occurs when leadership, management systems, organizational structures and organizational culture change are all aligned to the strategy. Organizational culture is closely connected to the productivity and is critical to the business success as this is the process which an organization develops its internal capacity to be effective in its mandate in the short, medium and long term running.

 Organizational culture by interpretation provides a meaning system for employees who are making sense of their working environment. As such, organizational culture serves as a vehicle of the organizational influence on the individual’s identity and behavior by socializing individuals into specific norms and patterns of behavior in an organization by providing socially shared perceptions, which create predictability in the organizational environment (Marinova, 2015).

ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

CHAPTER ONE

1.0       Introduction

1.1       Background of the Study

Advertising according to Kotler and Armstrong, (2010) is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Therefore, there are various forms of advertising such as informative advertising, persuasive advertising, comparison advertising, and reminder advertising. Informative advertising is used to inform consumers about a new product, service or future or build primary demand. It describes available products and services, corrects false impressions and builds the image of the company, (Kotler, 2010).