INTRODUCTION
Today, the spending power of the youth has grown exponentially while their understanding of financial matters is abysmally low. Credit cards have become all too common among the youth and at the end of the month when they have to pay their bills, they are very confident about the fact that they can rely on their parents’ financially any time. Saving is ‘the excess of income over all expenditure’ where the expenditures are also mentioned as consumption, which is life contributions and insurance (if any), and the saving behavior is the money keeping activity after they use it for their own wealth (Denton, Fretz, & Spencer, 2011).
According to Keynesian economics (2011), savings consists of the amount left over when the cost of a person's consumer expenditure is subtracted from the amount of disposable income he earns in a given period of time. High savings leads to accumulation of wealth that allows individuals to improve their living standard (Gokhale,2000) it also allows the country to hedge against economic downturns and financial crisis, insuring against time of economic shocks and an important way of improving well-being (Mahdzan & Tabiani, 2013).
In previous years, commercial banks such as First bank, Standard charted and Diamond bank tailored their operations towards attracting business organizations, entrepreneurs and government deposits. This created a situation where the youth’s sector of the economy was ignored and ovelooked. However, recent studies show that Guaranty Trust Bank (GTB) and other commercial banks noticed that the youths of today either do not save or have dormant savings account (Wheelen & Hunger, 2012; Jones & George, 2013). In order to solve this problem, the introduction of a social marketing strategy campaign was initiated to educate and engage the youths about saving culture, financial literacy as well as various GTB Savings product.
However, banks was not the only bank that noticed this ongoing trend. Other commercial banks like Skye bank, Diamond Bank and First bank observed this trend and created their own marketing strategies to attract the youths to patronize and use their services (Savings account). This has created stiff competition among the various banks. Banks who mainly focused on attracting the businesses of organizations, entrepreneurs and working class people in time past found it difficult to convince youths to have saving accounts with them. This prompted Banks to come with a marketing strategy that other commercial banks had not introduced.
The strategy used for the campaign can be described as Social Marketing, while the specific mechanism tool used to achieve the main goal is referred to as Marketing Activation. It is a tool used by Advertising Agencies (In-house Agencies) to push sales or create awareness for their respective client’s products, goods or services. Marketing Activation is the execution of the marketing mix as part of the marketing process(Kotler, 2011). He also defined the Marketing mix in question as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target". This study is to know how successful the activation was in influencing the saving habits of undergraduates in Nigeria.
GET/ORDER FOR APPROVED/COMPLETE PROJECT MATERIAL(S)
POSITIVE WORLD is an established multimedia and research organization for academic innovation, research resolution and updated research information and services. We offers you fresh and Updated Project Topics, Project Guide, Project Tips and Complete Project Materials for final year Students in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Business Administration, Office Technology and Management, Computer Science, Accounting. Our Project materials covers Chapter One to Five (1-5), including Abstract, Table of Contents, References and Questionnaire/Coding Sheets, Content Categories where appropriate. We also analyse data using Statistical Package for Social Science (SPSS).
POSITIVE WORLD ALSO OFFERS:
MULTIMEDIA SERVICES:
Audio and Video Production, Audio and Video Recording, Audio and Video Editing, Audio and Video Burning to CD/DVD, Event Coverage (Naming Ceremony, Wedding, Funeral Ceremony, Graduation, e.t.c) Burning/Copying of Audio, Video, files to CD/DVD and Multimedia Training.
COMPUTER SERVICES:
Computer Type Setting, Project Typing, SIWES Report Typing, Computer Graphic Design, PowerPoint Presentation, Documents Scanning and Printing, General Printing and Computer Training.
ONLINE SERVICES:
Online Admission Registration and Processing, Admission Letter,✉ Admission Notification, Admission Acceptance, Checking and Printing of O'Level Result WAEC, NECO, NABTEB, GCE e.t.c
RESEARCH SERVICES:
Project/Research Writing, Project/Research Coding, Project/Research Analysis, Seminar Report Writing, Conference Paper Writing and Presentation, e.t.c
HOW TO GET/ORDER FOR APPROVED/COMPLETE PROJECT MATERIAL(S)
1. Call or WhatsApp to
Positive on +2347034746560,
Ade on: +2349053060070
Adenle on: +2347017719718
2. Send the approved topic to the number as text message or send the topic to WhatsApp Number
Positive on +2347034746560,
Ade on: +2349053060070
Adenle on: +2347017719718
3. Pay the required amount to any of the bank below:
Banks:
Access Bank
Account Number: 0724309823
Account Name: YINUSA ISIAKA ADENLE
First Bank
Account Number: 3058389622
Account Name: YINUSA ISIAKA ADENLE
UBA
Account Number: 2089818914
Account Name: YINUSA ISIAKA ADENLE
Wema Bank
Account Number: 0227520758
Account Name: YINUSA ISIAKA ADENLE
4. To know the price of your complete project material call or WhatsApp to
Positive on +2347034746560,
Ade on: +2349053060070
Adenle on: +2347017719718
5. Kindly pay directly in bank or bank transfer to any of the bank detail with verifiable name and details
6. Send the following information to this number after payment +2347034746560
a. Your Name
b. Your approved project topic
c. The Bank you paid to
d. Teller Number
e. Bank Branch
f. E-mail Address
g. Phone Number
h. Other payment details
7. After your payment has been verified, you will receive your ordered material within 10 minutes in your e-mail, WhatsApp depending on your choice and nature of you project.
For any Complete Project/Material
Contact Us at:
Call or Whatsapp
Positive on +2347034746560,
Ade on: +2349053060070
Adenle on: +2347017719718
E-mail:
VISIT OUR WEBSITES, BLOGGERS AND WORDPRESS
Ipositivesite.wordpress.com
We wish you all the Best and Success
No comments:
Post a Comment