Monday, June 28, 2021

THE INFLUENCE OF BANKS CAMPUS STORM MARKETING ACTIVATION ON THE SAVING HABIT OF STUDENTS

INTRODUCTION
Today, the spending power of the youth has grown exponentially while their understanding of financial matters is abysmally low. Credit cards have become all too common among the youth and at the end of the month when they have to pay their bills, they are very confident about the fact that they can rely on their parents’ financially any time. Saving is ‘the excess of income over all expenditure’ where the expenditures are also mentioned as consumption, which is life contributions and insurance (if any), and the saving behavior is the money keeping activity after they use it for their own wealth (Denton, Fretz, & Spencer, 2011).

Tuesday, June 22, 2021

ASSESSMENT OF MOTIVATION AND WORKERS PRODUCTIVITY IN TERTIARY INSTITUTIONS

 INTRODUCTION

1.1             Background to the Study

The relationship between employees and employers is based on the respect from the employer to the employee to motivate him/her to a larger extent that the employer has to give the respect to the employee not only his reward such as salary and wages but by different means such as symbolic motivation after observing the performance of the employee. By this types of symbolic motivation, employee will be motivated and connected to their work and the comfortable environment created by the authorities is very helpful to make the employee devoted and committed to their job honestly and faithfully. 

Monday, June 21, 2021

IMPACT OF STAFF MOTIVATION AND SATISFACTION ON THE QUALITY OF SERVICE DELIVERY

 INTRODUCTION

1.1       Background to the study

Hospitality is a key component of tourism which is one of the fastest growing industry in the world over the past fifty years with no signs of negativity in the 21st century. Apart from a country’s beautiful environment, the warmth reception by host communities as well as political and economic stability, tourists’ memorable experience are deeply influenced by the quality of service that they lodge. The hospitality industry represents a rapidly growing subsector of the global economy. It also plays a significant role in the economy development of a nation. It offers many opportunities for those who want to start a business in the accommodation sector.

Sunday, June 20, 2021

IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE

 INTRODUCTION

1.1             Background to the Study

The effectiveness of strategic planning can be measured in terms of the extent to which it influences organizational performance, which affects its survival rate. Strategic planning can be defined as the process of using systematic criteria and rigorous investigation to formulate, implement and control strategy and formally document organizational expectations (Pearce and Robinson, 2014).

Strategic Planning is a process by which we can predict the future and develop the necessary procedures and operations to influence and achieve that future. As in many other fields, strategic planning professionals often wrap their work in pseudo-scientific jargon designed to glorify their work and create client dependence.

Saturday, June 19, 2021

IMPACT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL PERFORMANCE

 INTRODUCTION

1.1        Background to the Study

Successful implementation of a business strategy occurs when leadership, management systems, organizational structures and organizational culture change are all aligned to the strategy. Organizational culture is closely connected to the productivity and is critical to the business success as this is the process which an organization develops its internal capacity to be effective in its mandate in the short, medium and long term running.

 Organizational culture by interpretation provides a meaning system for employees who are making sense of their working environment. As such, organizational culture serves as a vehicle of the organizational influence on the individual’s identity and behavior by socializing individuals into specific norms and patterns of behavior in an organization by providing socially shared perceptions, which create predictability in the organizational environment (Marinova, 2015).

Friday, June 18, 2021

USE OF SOCIAL MEDIA ADVERTISEMENT AS A TOOL FOR INCREASING STUDENT ENROLLMENT

 INTRODUCTION

1.1       Background to the Study

Advancement in technology in this era has improved and enhanced the way people make effective communication in the society today especially among youths. The unprepared emergence of social media technology in the face of developing societies has change of status quo within the socio, political, economic and ecological setting of any society. The advent of social media is a cyber-revolution that changed the course of communication and interaction.

 According to Durojaiye (2014), believes that the era when government of a nation would filter the news of what the people listen to, hear or read is about eroding, because citizens are now part of information gathering and information dissemination. Apart from the fact that social media has been able to break the barrier in news reportage, making people know the true nature of happenings around them within a blink of eye, it is now being use as tool of socialization, mobilization, education, political propaganda, sensitization, report insurgence and  a medium of dissent.  

Thursday, June 17, 2021

ASSESSMENT OF SIGNPOST AS TOOLS FOR SOCIAL EDUCATION

 1.0       Introduction                                                                                                            

1.1       Background to the Study

Education, formal or informal in every society is a fundamental factors that determines the adequate and effective economic growth and development through effective investment in human capital and available resources. Education fosters commitment, self-confident, self-understanding, improves quality of lives and increment in people’s productivity and creativity therefore promoting entrepreneurship and technological advancement. Education plays a vital role in securing economic and social development of people in the society thereby improving income distribution and economic wellbeing of the masses which may consequently salvage the people from poverty Omoniyi (2013).

Wednesday, June 16, 2021

IMPACT OF SATELITE TELEVISION ON YOUTHS

 1.0       Introduction

1.1       Background to the Study

The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change.

The introduction of satellite television is one of the dimensions of this technological advancement which has a definite effect on the social and cultural area of people especially youths. For these changes, human behavior is also changing and therefore, the study of changes in the human behavior is becoming more important in the present business world (Shamsher and Abdullah, 2012).

IMPACT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL PERFORMANCE

 INTRODUCTION

1.1        Background to the Study

Successful implementation of a business strategy occurs when leadership, management systems, organizational structures and organizational culture change are all aligned to the strategy. Organizational culture is closely connected to the productivity and is critical to the business success as this is the process which an organization develops its internal capacity to be effective in its mandate in the short, medium and long term running.

 Organizational culture by interpretation provides a meaning system for employees who are making sense of their working environment. As such, organizational culture serves as a vehicle of the organizational influence on the individual’s identity and behavior by socializing individuals into specific norms and patterns of behavior in an organization by providing socially shared perceptions, which create predictability in the organizational environment (Marinova, 2015).

INFLUENCE OF ADVERTISING ON YOUNG CHILDREN IN NIGERIA

 INTRODUCTION

1.1             Background to the Study

Recently, majority of advertisements especially television advertisement directed towards kids has increased tremendously. Advertisers achieved this by spending huge amount of money yearly in pushing products and services mainly and directed to children.

Accordant to Bigda, (2015), children now watch an average of 40,000 television (TV) commercials yearly. This research study intends to look into the reasons why many television advertisements like Indomie noodles are directed towards kids. The researcher will examine, how kids react to these TV advertisements, how they go about getting the product in the market, how these TV advertisements have modified the behaviour of kids as consumers, and what role parents ought to play in their children’s TV watching behaviour.