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IMPACT OF SOCIAL MEDIA ON CONFLICT RESOLUTION

CHAPTER ONE

1.0 Introduction

1.1 Background to the Study

Modern Technology in communication is no doubt turned the entire world into a “Global Village”. But as it is, technology like two sides of a coin, bring with it both the negative and positive sides. It helps people to be better informed, enlightened, and keeping abreast with world developments. Technology exposes mankind to a better way of doing things. Meanwhile, human history is characterized with conflict. What therefore differs is the approach or strategy adopted to resolve or manage a particular conflict situation. The effectiveness or otherwise of the management of conflict is itself largely depend on how the causes of the conflict have been understood and resolved. Okoh (2005).

It is not possible to have good human relations without communication. An effective communication is required, not only for maintaining human relations, but also for achieving good business performance. In addition, practical experience shows that there is no communication without conflicts. Sometimes, conflicts can be useful, as they help to make correct decision, although they might represent a huge obstacle to an organization and its business. Ajah (2007).

Conflict therefore refers to any contradictions arising from differences in the interests, ideas, ideologies, orientation and precipitous tendencies of the people concerned. These contradictions are inherent at all levels of social and economic interactions of human race. It may therefore exist at the individual, group, institutional, regional, national and international levels. Conflict is thus a pervasive phenomenon in human relationships and has been seen as the “basic unit for understanding social existence. Nnoli, (2008).

Social conflict occurs “when two or more actors oppose each other in social interaction, reciprocally exerting social power in an effort to attain scarce or incompatible goals and prevent the opponent from attaining them”. Social conflicts constitute one of the major recurring problems bedeviling the socio-economic and political landscape in Africa and Nigeria in particular.

Achieving a sustainable development has become a difficult task for developing nations, in spite of efforts by development experts to bring about desired development. The term “sustainable development was brought into common use by the world commission on Environment and development (WECD) in its 1987 seminar report entitled “our common future”.

In a broader and encompassing definition, sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

The scope of conflict resolution covers economic, ecological social and political dimensions to development. The economic component consists of optimizing the use of limited resources and the management of material and energy saving technologies. It provides for the integrity of biological and physical sciences and oriented to human development, preserve stability of public and internal systems. Abah and Okwori, (2005).

Many factors prevent students from direct and open communication, such as active media like memo, letter, billboard, e.t.c communication the result is at high risk of conflict situations. If there is direct communication with the use of social media like facebook, whatsapp, twitter e.t.c applied effectively by students on time, the conflict can be avoided, or its impact can be minimized.

Conflicts happen each day and their successful management is a key element of organizational, institutional and managerial success. In addition, conflict is a process where a person deliberately makes an effort to prevent efforts of another person with an opposing action, which will result in frustrating the other Person to achieve his goals or satisfy his interests. Robbins (1995).

Institutional conflict occurs, as actors engage in activities that are incompatible with those of colleagues within their network, members of other institution, or unaffiliated individuals who utilize the services or products of the institution. The same author conceptualizes conflict as an interactive process manifested in incompatibility, disagreement, or dissonance within or between social entities (individual groups, organizations, e.t.c). It has been argued that no meaningful development can take place in an atmosphere of disunity, rancor and conflicts. Rahim (2002).

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IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE

CHAPTER ONE

Background to the Study

Modern Technology in communication no doubt has turned the entire world into a “Global Village”. But as it is, technology like two sides of a coin, bring with it both the negative and positive sides. It helps people to be better informed, enlightened, and keeping abreast with world developments. Technology exposes mankind to a better way of doing things.

The world’s first commercial space communication company created by the United State Congress in 1962 was the communication satellite corporation (COMSAT). In 1964, the United State Government and eleven (11) foreign Nations signed a space communication pact. The partnership was known as “International Telecommunication Satellite Organization (INTELSAT). The internet known as the worlds “Information Super Highway” is a worldwide assemblage of Inter- Connected Computer Networks (Andrew, 2005).

In the view of Paul (2010, p.301), internet is a massive “network of networks”, a networking infrastructure which connects millions of computers together globally, forming a network in which any computer can communicate with each other as long as they are both connected to internet. The network consist of local area network (LAN), connecting computers in the same building while wide area network (WANs) connecting several LANs in different locations. It connects both private, commercial, Government and Academic network including a grown number of home computer. (Retrieved November 3rd 2012) www.webopedia.com/Did you know/internet/2002/web-vs.-internet-asp).

According to Andrew (2005, p.284), “Information travels over the internet through a variety of language known as “Protocols”. The term “internet” is actually a short form for “internet networks”, which implies that internet is a network of computer networks. Computer accepts data, process it, stores it and give it out when required. It became possiblefor people to chat from ‘terminals’ which led to networking. A line is the part along which resources flow, while a Node is the point where lines intersect transferring resources to new lines.(Retrieved November 7th 2012) www.glreach.com/globalstates.

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https://ypositive.files.wordpress.com/2016/08/contact.docx

IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE

CHAPTER ONE

Background of the Study
Modern Technology in communication no doubt has turned the entire world into a “Global Village”. But as it is, technology like two sides of a coin, bring with it both the negative and positive sides. It helps people to be better informed, enlightened, and keeping abreast with world developments. Technology exposes mankind to a better way of doing things.
The world’s first commercial space communication company created by the United State Congress in 1962 was the communication satellite corporation (COMSAT). In 1964, the United State Government and eleven (11) foreign Nations signed a space communication pact. The partnership was known as “International Telecommunication Satellite Organization (INTELSAT). The internet known as the worlds “Information Super Highway” is a worldwide assemblage of Inter- Connected Computer Networks (Andrew, 2005).

In the view of Paul (2010), internet is a massive “network of networks”, a networking infrastructure which connects millions of computers together globally, forming a network in which any computer can communicate with each other as long as they are both connected to internet. The network consist of local area network (LAN), connecting computers in the same building while wide area network (WANs) connecting several LANs in different locations. It connects both private, commercial, Government and Academic network including a grown number of home computer. (Retrieved November 3rd 2012) www.webopedia.com/Did you know/internet/2002/web-vs.-internet-asp).

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