INTRODUCTION
The development of modern technology most especially in this century has impact on every sphere of human life to include mass media. This has changed the look of the existing media. Because of this, the practice of journalism is no longer in the way of one-dimensional flow of information rather it is interactive and the audience are now part of the information gathering and information distribution. It should be noted that information quality through the internet demands caution as it is questionable since it lack the activities of the gatekeepers who can decide what information to disseminate and what not to make available for the public.
Internet poses many challenges on mass media because mass media is considered “spoon-feed” sources of information, a one-way conversation where some media outlets or publishers say “Here you go”, “This is it.” whereas, with the computer technology the power has shifted to the people and the proliferation of information users and audience generated content. It is now a two-way conversation.
